Digital marketing allows businesses to transcend geographical boundaries and target audiences worldwide through online channels like websites, social media, and search engines. Compared to traditional marketing methods, digital marketing is often more budget-friendly, offering various pricing models such as pay-per-click (PPC) and pay-per-impression (CPM), which optimize marketing spend for higher returns. Digital marketing provides robust analytics tools that enable businesses to track and measure the performance of their campaigns in real-time, allowing for data-driven decision-making and optimization to maximize ROI.