In the rapidly changing world, in the past few years, the issue of feminine intimate hygiene is getting highlighted and people are coming forward to support women and bring out solutions for the issues. With the initiatives like Menstrual Hygiene Day, the voices and actions of non-profits, government agencies, individuals and the media, and the private sector are playing a major role in promoting good menstrual hygiene management (MHM) for women and girls. With rising awareness about menstrual hygiene, an innovative technology enabling more solutions, and start-ups offering more affordable products, the private sector is leading a revolution in the adoption of diverse intimate hygiene solutions. As consumers are becoming more confident in trying the new innovations penetrating the market, the Indian & feminine hygiene space is already being disrupted for the best.